There’s Some Science Behind the Pumpkin Spice Craze

At least $500 million is spent on pumpkin spice-flavored items in the United States each year!

Believe it or not…there’s some science behind our love of pumpkin spice. A psychologist broke it down and said all the marketing over the past two decades has linked the concepts of “fall” and “pumpkin spice” within the temporal lobes of our brain. So, now there’s a huge nostalgic effect for a lot of people. It’s a good thing we like it because at least $500 million is spent on pumpkin spice-flavored items in the United States each year!