Snapchat Rolls Out Parental Controls

The company says the feature is "designed to reflect the way that parents engage with their teens in the real world."

Snapchat says it wants to help parents keep their children safer. The social media app is rolling out a new tool, called ‘Family Center.’ It can let parents see who kids are messaging, without seeing the messages themselves. The company says the feature is “designed to reflect the way that parents engage with their teens in the real world, where parents usually know who their teens are friends with and when they are hanging out but don’t eavesdrop on their private conversations.” Parents will need create their own account and kids would have to opt-in to allow moms and dads to use the feature.