M&M’s Characters Get a Makeover

It's not in the way they taste...it's how they look.

The Mars candy company is giving its M&M’s characters a make-over. It’s not in the way they taste…it’s how they look. Take a look at the old versus new. They look exactly the same for the most part with the exception of their shoes. Eagle-eyed viewers will notice the green character now has sneakers instead of boots…the brown has lower heels…and some other shoes now have laces. You’re probably wondering why in the world that matters. For one thing…Mars says it actually receives a lot of feedback on the characters’ shoes. But, more importantly, according to marketing experts, subtle changes like this can help keep brands relevant. You might also notice the logo is now straight instead of tilted.