E-Cigarette Company JUUL Settles Lawsuit With North Carolina

Yesterday it was announced that e-cigarette company JUUL labs will pay $40 million and make changes to it’s business practices to settle it’s first state lawsuit. The lawsuit was filed in 2019 by North Carolina Attorney General Josh Stein that claimed JUUL marketed it’s products to children and misled the public about risks associated with their products. The order will restrict JUUL sales and advertising in North Carolina and provide funds to help those addicted to e-cigarettes. According to Stein “under this consent order, JUUL cannot sell mint, mango, crème brulee, or any other flavor,” without authorization from the US Food and Drug Administration.

He added “JUUL must abandon all marketing strategies and content that appeals to young people. JUUL will be prohibited from influencer advertising, outdoor advertising near schools, sponsoring sporting events and concerts, and most importantly, most social media advertising.” JUUL must also institute a barcode age-verification system of ID’s at places where it’s products are sold. Online the company must sell individuals no more than 2 devices a month, 10 per year and no more than 60 pods a month.