White Claw Adds Three New Flavors

Millennials and Gen Z’ers are feeling “hashtag blessed” today…at least the ones who love alcoholic seltzer water because white claw just released three new flavors! The new flavors are lemon, watermelon and tangerine. They hit stores yesterday so, they now have eight flavors total. The five they already had are black cherry, mango, grapefruit, lime and raspberry. White Claw controls about 60 percent of the hard seltzer beverage category in the U.S. But, competition is tightening as rivals have started selling their take on the drink.