Print - The Old Stand By

Why call print the old standby?  It's often the first advertising any business explores.  They can touch, feel it, see it, and hear "everyone is in the newspaper..."

Here's the Truth...

Newspaper readership is declining.

• The number of homes in the market has grown by 22,566 homes since 1998. (that's a 32% increase.
• The Sun News Circulation has grown 6,621 since 1998.
• Compare the growth of homes in the market to growth in the Sun News circulation and you will see that equals a 14% drop in penetration and readership by the Sun News in the market.
• The Sun News rates have increased 55.6% since 1998.  Do you get 56% better results?
• This is a trend happening across the nation.  This is not just happening the Sun News.  In markets that are not having the explosion in the growth we are benefiting from, newspapers are getting hit harder from a sharper drop in circulation.

Print - The Quick Fix? Click here!