Billboards are often the next venture local advertisers make into branding their business after print.

Whether it pulls from a plane (or a boat) or billboards around town many competitors battle it out on signs around our county.

Although billboards can be great for directional purposes often they are out of sight and out of mind as they add to the clutter.

Squeezed between your competition, phone lines, telephone poles, street signs, and other business' signs your message could be lost.

Just like local radio... billboard companies are facing ever more increasing competition for driver's and passengers' attention.  Many vehicles are now coming equipped with satellite radio systems, in car DVD systems, and the killer to billboards... in car navigation systems.

In the next few years advertisers are going to learn that their business will have to be the customer's destination before they leave the house.