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ADVERTISE WITH WFXB
FOX TV
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Cable
- The Truth About
Cable Ratings
"But
they showed me ratings? I know how many people I'm reaching."
It's
true... In the face of more savvy customers (and potential customers)
cable reps have started showing ratings. They do this as more and more
advertisers understand the difference between advertising on broadcast
vs. advertising on cable.
Here's
the rest of the story as they blast your broadcast rep for selling you
wasted coverage...
- Quoted cable ratings include the rating a
station did in the entire market as defined by Nielsen Media Research
- Not only do they show you Florence numbers...
they show you a rating they can't possibly deliver because that rating
is how a cable channel did on every cable company in the market AND
every satellite company in the area watching that channel on satellite
or a different cable network!!!
A
commercial purchased on FOXTV, WBTW, CW, or WPDE can be seen by anyone
in the market with a TV... cable, no cable, or even satellite... North
Strand, South Strand, Hotels, Little River, and Conway. 1
Company, 1 Buy.
Click here for more on
the cable story...
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